Wholesale Trader Activation

The Wholesale Trader Activation team promotes brands to Bottom of the Pyramid traders by conducting sampling and demos at entry/exit points at key wholesalers.

The Wholesale Activations team offers the perfect interactive marketing platform for marketers. The team creates a platform conducive to promoting brand awareness, facilitating brand education and sampling activity to township traders at wholesaler entry/exit points as the traders stock up on products for their stores.

The team is strategically placed at key wholesalers over peak shopping periods thereby ensuring the most economically active traders are reached.

Operation

The Wholesale Activations team optimises brand awareness through the following process:

• A team leader and one promoter in branded uniform facilitate the interactive marketing experience
• The trader will be approached by a team member who will enlighten traders of any current promotion and unique selling points (USP)
• Should a trader incentive scheme be in place at the time, trader will be informed of mechanics (i.e. buy one shrink, receive one free)
• The team hands out product samples / leaflets to selected township traders whilst conducting wet demonstrations and educational brand awareness to traders not already on the Face 2 Face trade route

Usage of the Wholesale Service

Creating brand awareness around:

• Product launches, re-launches and line extensions.
• Support for promotional campaigns and competitions
• Sampling / wet demonstrations
• Educational campaigns

Marketing Benefits

• Focus is target market specific - promoting brand awareness and brand education to township traders
• No media wastage
• Mobility of medium allows for complete flexibility in usage and coverage and effectively extends trader / consumer reach
• Multi-functional and multi-sensory
• Allows Face 2 Face to quickly react to the clients' needs