Consumer Activations

Primedia Face 2 Face offer a one-stop-solution to clients who are seeking creative and innovative ways to reach and educate their desired market, through experiential marketing.

The concept is to make brands more accessible by placing the product in the hand of the consumer and educating them on the benefits – Brand-in-Hand! - thereby driving trial, awareness, maintaining brand loyalty, encouraging brand switching and increasing brand equity.

Primedia Face 2 Face are the leading partner in consumer activations and our ability to provide accurate mass and niche targeted media solutions encompasses but is not limited to the following key access points to a broad spectrum of South African Consumers:

• Corporate Canteens (exclusive rights to over 400 corporate canteens nationally)
• Mall Activations
• Beach Tours
• Airports
• Schools
• Corporate Office Drops
• BP Forecourts (exclusive rights)
• Bottom of the Pyramid stores and high convergence points

These platforms can be used to communicate by creating a sensory experience that engages and excites your target market, by building a solid relationship with your consumers in a fun, engaging, educational and unobtrusive manner.

These solutions offer brands a direct communication channel to economically active South Africans by appealing to the entire range of human perception through a sensory experience guaranteed to ensure your brand remains top of mind.

Operation

• Conducts interactive product demonstrations
• Explains brand benefits to consumer
• Erect product branding, ensuring top-of-mind awareness
• Conducts dipstick research

When to Use Consumer Activations

• Product launches, re-launches and line extensions
• Support for promotional campaigns and competitions
• Sampling/Wet demonstrations
• Educational campaigns, promoting brand loyalty thereby increasing your brand equity

Marketing Benefits

• Targets economically active consumers
• Generates an interactive marketing environment, promoting product awareness and interest
• Focus is target market specific covering the entire LSM spectrum
• No media wastage
• Allows for complete flexibility in usage and coverage
• Provides a captive audience in a relaxed environment
• Promotes strong brand recall
• Face 2 Face interactivity