Roadshow Trailers

The Roadshow Trailers are innovative mobile experiential advertising platforms, combining outdoor advertising with modern stage and sound systems to create ineractive marketing at its best.

Promobile

The Promobile is a highly branded trailer that is equipped with a stage and a modern sound system. The Promobile is driven through a previously defined target area and creates immediate awareness by playing music or radio commercials, whilst the trailer creates the big-brand feel. This technique automatically draws a crowd to wherever the Promobile is set up. The Promobile offers the option of having the ability to travel to those difficult to reach, almost inaccessible areas in both rural and peri-urban areas.

Store Carnival

The Store Carnival Trailer creates a highly visible 360 degree view through the use of a branded trailer and stage facility complete with highly branded gazebo. This interactive platform is designed to generate excitement around new store launches and new promotions or events in retail environments. A festive shopping experience is created through the use of music and entertainment and distinctive sales promotion techniques are used to create an extraordinary atmosphere and increase traffic through the door.

How Do These Experiential Platforms Work?

Through the positioning of these interactive platforms around high convergence points and the use of DJ’s and promoters, we are able to draw crowds creating brand awareness and encouraging participation in promotional and educational events.

These experiential platforms are designed to increase sales by driving giveaways, promotional offers and sampling activity. A strong brand presence will be generated through the use of POS displays, branded giveaways etc. These activations will be held during the times of highest foot traffic into the designated area.

These innovative mobile marketing devices allow you to speak directly to your target audience and the location most appropriate to your specific target market will be selected.

The Roadshow Trailers offer an open platform flexible enough to create activations geared to effectively convey the client’s message and branding, thereby creating top of mind awareness and increasing the brand equity by entrenching brand loyalty into the hearts and minds of the consumer.

Operation

• Trailers are driven through designated areas, creating immediate awareness by playing music, radio commercials
• Promotional teams are manned by a team leader and promoters who initiate crowd interest and ensure a sizeable audience
• Wet demonstrations and educational activity are conducted at designated points

Usage of Roadshow Trailers

The Roadshow Trailers are used for:

• Product launches, re-launches and line extensions
• Support for promotional campaigns and competitions
• Sampling/Wet demonstrations
• Educational campaigns
• Store openings
• Event sponsorships and sports marketing

Marketing Benefits

• Generates an interactive marketing environment, promoting product awareness and interest
• Focus is target market specific covering the entire LSM spectrum
• No media wastage
• Allows for complete flexibility in usage and coverage
• Multi-functional and multi-sensory approach creates excitement, ensuring positive brand association and promoting trust in the brand
• Provides the "wow" factor to any campaign
• Face 2 Face utilises a workforce from within the serviced areas, ensuring an optimal service that is not hindered by language or cultural barriers