The Sampling Programme

The Sampling Programme is an extremely versatile mobile marketing product sampling service that reaches Bottom of the Pyramid consumers in captive, location-specific settings.

The Sampling Programme targets schools and clinics and is one of Primedia Face 2 Face's most innovative services to date. This programme offers marketers an ideal opportunity to gain market share by way of product sampling to a captive audience.

The Sampling Programme team offers product sampling and education; focus is therefore target market specific and eliminates media wastage. Product sampling provides a multi-functional and multi-sensory approach, increasing brand awareness and recall, through trial and awareness.

Operation

The mobile Sampling Programme operates as follows:

• The Sampling Programme team is manned by a team leader and one promoter wearing branded uniforms
• Pre-arranged product sampling, wet demonstrations and educational activity is conducted to captive audiences which ensures Face 2 Face interactivity

Usage of Product Sampling

This versatile mobile brand sampling service allows Face 2 Face to quickly react to clients' specific marketing needs:

• Product launches, re-launches and line extensions
• Support for promotional campaigns and competitions
• Product sampling, brand sampling and wet demonstrations
• Educational campaigns
• Event marketing

Marketing Benefits

• Target market specific (LSM's 3 - 6)
• No media wastage
• Complete flexibility in usage and coverage
• Product sampling is multi-functional and multi-sensory approach, increasing brand awareness, loyalty and recall
• Mobile marketing effectively extends township consumer reach