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Latest News from Face 2 Face

  • Activate Your Brand – Special Offer
    Primedia Face 2 Face has developed two Activation Package’s designed to maximise budget, and brand exposure. A strategic mix of Activation platforms and Outdoor advertising are incorporated to create multiple communication touch points. (April 2011) Read more...

  • School wins R100 000 with Sunshine D
    Primedia Face 2 Face and Sunshine D recently embarked on a national roadshow to create awareness around Sunshine D's schools colouring in competition. Mhola Primary School in Barberton, Mpumalanga is the R100 000 winner in Willowton Oil's Sunshine D Schools Colouring Competition. (October 2010) Read more...

  • Purity Educates Mothers Through Product Sampling
    Product sampling is a powerful tool that allows the consumer to experience the product and when done right, creates a distinctive and lasting impression. Primedia Face 2 Face recently conducted a Clinic Sampling Campaign in order to promote Purity’s Cream of Maize (COM) Baby Soft Porridge. (August 2010) Read more...

  • The Value of "Bottom of Pyramid" Research
    Primedia Face 2 Face recently conducted qualitative research within the Bottom of Pyramid (BOP) market to gain a better understanding of the relationship between BOP traders and BOP consumers. (July 2010) Read more...

  • A bright future for Sunshine D winner!
    When Nontle Sylvia Yalezo heard that she had won R10 000 in the Sunshine D Consumer Competition recently, she wept with joy. She knew that her lifelong dream of owning a home would soon be a reality- all thanks to Willowton Oil, the manufacturers of Sunshine D margarine and medium fat spread. (May 2010) Read more...

  • Targeting Bottom of Pyramid Consumers
    For many years, above-the-line advertising was considered to be the most effective means of reaching and targeting consumers. Synonymous with mass marketing, these campaigns are typically linked to brand awareness and brand building. However, although above-the-line marketing may be considered effective when targeting higher LSMs, this is not necessarily the case amongst Bottom of Pyramid consumers particularly when communicating multifaceted messages. (April 2010) Read more...

  • Experiential Marketing, Creating A Sensory Experience
    Creating a sensory experience that engages, entertains and excites the consumer is the most important element to any experiential marketing campaign. If successful these efforts will ensure the consumer relates positively back to a brand. With today"s consumer target markets being niche, identifying the desired consumer is only half the battle. Reaching the consumer is the next step, and can be a difficult depending on your consumer. (April 2010) Read more...

  • Define Your Target Market More Accurately
    In these harsh economic climes it is crucial to any business to analyse the market and ensure the correct market is being targeted before efforts are wasted on marketing that will not yield the desired outcome. Marketing campaigns based on assumption are doomed to failure and correctly targeting your market will provide the focus required to ensure your brand remains top of mind. (February 2010) Read more...

  • Primedia Face 2 Face Spreads A Little Christmas Cheer
    It is everyone’s favourite time of year - Christmas and the New Year are almost upon us! Christmas is the time of year that most children look forward to and the excitement leading up to the day is unmatched. For thousands of AIDS orphans this time of the year is a constant reminder of what their circumstances are. (December 2009) Read more...

  • Do You Want to Maintain and Increase Your Brand Equity?
    The value of market-precise product distribution cannot be underestimated. The nature and size of the desired market will have a direct impact on the fundamentals required to communicate the brand message. (November 2009) Read more...

  • Primedia Face 2 Face Achieves Highest BBBEE Rating
    Primedia Face 2 Face has impressive empowerment credentials and has just scored a rating of AAA+ Level One Contributor (Qualifying Small Enterprise), expiring 1st October 2010. (November 2009) Read more...

  • Primedia Face 2 Face Gears Up For 2010
    With the 2010 FIFA World Cup around the corner the Diski Dance will be one of the many unique components that are destined to receive international attention. The dance already features in a television advert by South African Tourism. Primedia Face 2 Face, in association with the Board of South African Tourism, has launched the magic of the Diski Summer Tour 2009. (October 2009) Read more...

  • The Value of Experiential Marketing
    Experiential Marketing should be viewed as a strategic asset for any brand. Experiencing the brand is key to building brand equity, with established as well as new brands. (October 2009) Read more...

Face 2 Face News Archive
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