Primedia Face 2 Face Introduces New Services

July 2009

Development of new service offerings is a critical activity in view of today’s changing market place. Primedia Face 2 Face views this as one of the fundamentals in retaining and growing business as a necessity in order to remain competitive and better meet client needs.

Our belief is that our clients do not buy services rather they buy solutions that aid them in achieving their goals. In this economical climate we are currently experiencing, Face 2 Face has used the incremental approach which uses our existing infrastructure to showcase these solutions thereby adding value to Face 2 Face as well as our client base.

Wholesaler Trader Activation comprises a team that promotes brands to traders within the Bottom of the Pyramid {BOP} market by conducting sampling and demos at entry and exit points at key wholesalers over peak shopping periods.

The Sampling Programme is an extremely versatile mobile marketing product sampling services that reaches BOP consumers in captive, location specific settings such as schools and clinics.

Consumer Activation makes use of brand ambassadors to conduct interactive mini-demo shows to explain the benefits and usage of products to BOP consumers in and around the Face 2 Face universe of 11 100 key influential township trading outlets.

All Face 2 Face services are available nationally and usage varies from product launches/re-launches to sampling and educational campaigns to name but a few, and provides a focused and captive audience in a relaxed environment.