Primedia Face 2 Face Revamps its Corporate Identity and Website

July 2009

In order to enhance Face 2 Face’s brand essence and positioning within the Bottom of the Pyramid (BOP) market and in conjunction with various stakeholders, the decision was taken to re-launch the brand and payoff line with a new look and feel. Our new brand is designed to reflect who we are, the market we serve and the experience that differentiates us in our industry.

The new payoff line, BOP Brand Building Specialists, underlines this principle and reflects Face 2 Face’s resolve to strengthen the brand in the market. We have given our brand a contemporary look that is more relevant for business today, less formal and much livelier.

The new Face 2 Face logotype has a red bar which has been placed directly below the Primedia logotype with a blue square box placed directly in the centre. The full company name "Face 2 Face" is set in uppercase over the red bar and blue square. The payoff line, BOP Branding Specialists, is set out below the Face 2 Face logotype and a red hairline stroke underlines the payoff line.

In line with this transformation, Face 2 Face has revamped their website and enhancements include improved navigation thereby making it easier for visitors to find what they are looking for and know where they are within the website; improved look and feel, including enhanced graphics and new page layouts will provide visitors with an improved user experience.