Primedia Face 2 Face Gears Up For 2010

October 2009

Forget the Macarena! Forget the Moon Walk!

South Africa's own dance phenomenon is set to get the world jiving to an African rhythm when the football World Cup arrives on the continent for the first time.

So get your dancing shoes ready this is going to be a Diski Summer !!!

With the 2010 FIFA World Cup around the corner the Diski Dance will be one of the many unique components that are destined to receive international attention. The dance already features in a television advert by South African Tourism.

Primedia Face 2 Face, in association with the Board of South African Tourism, has launched the magic of the Diski Summer Tour 2009. The Diski Summer Tour will feature at 5 of South Africa’s premier beaches over the December holiday period.

This is the ideal opportunity for marketers to build their brand equity be it a through a product launch or re-launch or as a sampling or educational campaign. This platform will be used to create a sensory experience that entices and excites your target market by appealing to consumers in a fun, engaging and unobtrusive manner.

Lance Coertzen, Sales & Marketing Executive of Primedia Face 2 Face has this to add "your brand promise will be clearly communicated frequently and consistently throughout the day in multiple ways (through branding opportunities, sampling etc.). This will create a relationship with the consumer which is not just built on brand awareness but rather on the consumer being actively involved with your brand and ultimately strengthening the brand equity".

For more information on how you can take your brand to the next level with this exciting, once in a lifetime opportunity, please contact us.