Hit Squads

Hit Squads target pre-identified locations within a townships, peri-urban and urban areas (LSM's 1 - 6), interacting with the consumer in their own home and other high convergence points.

Marketers are continuously seeking innovative means of targeted sampling and wet demos that service township consumers in their homes in the heart of the market.

The Face 2 Face Hit Squad Service is a customised method of targeted sampling and wet demos, which can be tailored to the brand and the client's specific needs, allowing Face 2 Face to target consumers by age and gender ensuring wider reach and minimal media wastage.

A fully branded team will conduct a campaign specific demonstration, promoting specific brand awareness and education. This targeted brand awareness creates product specific interaction and ensures a focused campaign that is both personal and memorable to the consumer.

Operation

• Hit Squads target homes and places of high convergence on a daily basis
• Brand ambassadors march from one destination to the next and conduct campaign specific wet demos and targeted sampling, promoting client specific brand awareness and education

Usage of Hit Squads

• Product launches, re-launches and line extensions
• Support for promotional campaigns and competitions
• Sampling / wet demonstrations
• Educational campaigns

Marketing Benefits

• Targeted brand awareness that focuses on economically active township consumers
• Targeted brand awareness creates product-specific interaction that is memorable to the consumer.
• Promotes strong brand recall and loyalty
• Provides a focused audience in a personal environment
• "Seeing is believing"
• Ensures loyalty to your product
• Face to Face (F2F!) interactivity