Brand Ambassadors - Promoting Brand Loyalty

The Brand Ambassador Service despatches brand ambassadors to enlighten and promote the benefits of a brand to Bottom of the Pyramid consumers.

In order to effectively target township consumers, the Brand Ambassador Service utilises its existing distribution infrastructure in order to provide access to 11 100 key influential township trading outlets nationally.

The Brand Ambassadors promote strong township trader relationships and ensures awareness and loyalty of your product through strong branding and sampling via face to face interactivity.

Operation

A brand ambassador accompanies each of the Face 2 Face vans (comprises 21 syndicated distribution and 15 syndicated superette) on their sales calls. The brand ambassador, as a representative of the brand, introduces himself to the store owner / store assistants and merchandisers.

Brand Ambassadors operate as follows:

• Explain the benefits of the product to consumers in the store
• Erect point of sale material, ensuring brand awareness by consumers
• Introduce and monitor competitions and incentives
• Conduct research
• Gather pricing and competitor information

Usage of Brand Ambassadors:

• Product launches, re-launches and line extensions
• Support for promotional campaigns and competitions
• Sampling/wet demonstrations
• Educational campaigns, promoting brand loyalty

Marketing Benefits

• Brand Ambassadors ensure the consumers have a complete understanding of products
• Promotes brand loyalty
• Provides a focused audience in a relaxed environment
• "Seeing is believing" - Demonstrations by brand ambassadors promote brand awareness
• Awareness of product through trials and sampling
• Face to Face (F2F!) interactivity