BOP Store Audits

BOP Store Audits is a streamlined, qualitative research service offered by Face 2 Face and involves a set sample size, sample definition and field period.

Essential, reliable brand research can be conducted either nationally or in selected area's. Nationally, over 11 000 stores within the Bottom of the Pyramid market can be audited.

This service offering includes one full time dedicated fieldworker per vehicle who will gather pre-determined research data out in the trade. Information gathered will include the following:

• Pricing surveys
• Numeric distribution ratio
• Stockist vs. Non-Stockist report
• Where and when the majority of traders purchase at wholesale level
• Independent wholesale product availability and pricing
• Photographs

Reach

• 280 Independent Urban Township, Peri Urban and Rural BOP stores per fieldworker, per month
• 180 Independent Unbranded Urban Superettes per fieldworker per month

Reporting

• Monthly report within 3 weeks of completion of data collection
• Photographs of client vs. competitor product presence
• Basic actionable qualitative information

Benefits

• Allows you to develop a multi-dimensional perspective of your business and consumers
• New knowledge obtained provides your brand with the competitive edge thereby increasing your brand equity
• Packages are tailor made specific to client brief